The momentum of Chinese enterprises venturing into international markets (going global) has been steadily increasing. This trend is not merely a response to domestic pressures but a strategic move to enhance competitiveness and drive growth. As of 2024, Chinese outbound foreign direct investment (FDI) has seen significant growth, reaching approximately US$192.2 billion, which represents an 8.4% increase from the previous year.
Explore how Chinese SMEs are accelerating global expansion in 2025. From the Belt and Road Initiative to advanced digital marketing, this feature examines growth opportunities, investment trends, and practical strategies for navigating cross-border challenges. Join leading industry experts at HKTDC Digital Academy’s seminar for actionable insights and proven solutions to empower your business growth internationally.
Top Industries for Chinese SMEs Going Global in 2025
One of the key drivers for this “go global” expansion is the Belt and Road Initiative (BRI), which has become a focal point for Chinese investments. Nearly 70% of companies prioritize investments in BRI countries, highlighting a commitment to strengthening trade ties and infrastructure development in these regions. The manufacturing sector remains a favored choice for investment, with nearly half of the enterprises targeting this industry, alongside wholesale, retail, and business services.
In addition to traditional sectors, there is a growing interest in high-tech industries, renewable energies, and advanced manufacturing. These sectors not only align with global trends but also reflect China’s ambitions to upgrade its industrial capabilities. More than 60% of enterprises cite the expansion of overseas markets as a primary motivation for their international ventures, with a significant number also aiming to enhance brand recognition.
Cross-Border Expansion Challenges
The “go global” journey is not without challenges. Chinese enterprises often face compliance risks due to varying regulations in different countries, as well as cultural differences that can impede operations. Furthermore, the complexities of cross-border mergers and acquisitions (M&A) can lead to lower-than-expected returns. Addressing these issues requires a comprehensive strategy that encompasses risk management, local market understanding, and effective talent acquisition.
Register for Digital Academy’s Go Global Seminar – Expert Insights for SMEs
To support these endeavors and address the above pain points, HKTDC Digital Academy will be organizing a hybrid seminar titled Funding, Marketing & Customer Insights for SMEs Going Global on 15 October, 2025 at the Hong Kong Convention and Exhibition Centre, featuring:
- Marketing Expert Dr. Bernie Wong
- Mr. Andy Li, General Manager of Corporate Banking at Fusion Bank
- Ms. Cherry Yeung, Senior Economist at the Hong Kong Trade Development Council
- Mr. Stanley Lee, Chairman of the E-Commerce Association of Hong Kong (ECAHK)
Discussion topics will include:
- Analysis of the European, American, and Southeast Asian markets
- Overseas social media marketing strategies
- AI applications in digital advertising
—equipping attendees with the keys to success in going abroad.
Join the panel discussion on-site or online by clicking the image below for registration:
