HKTDC Webinars – Content Marketing and Customer Engagement

HKTDC Webinars – Content Marketing and Customer Engagement

Content marketing has bloomed in recent years as one of the core elements in digital marketing strategies. By creating and distributing valuable, relevant and consistent content, companies can engage target customers and build a long-term relationship with them more effectively, and ultimately drive business profitability.

Mr Alec Lau (Account Director at Social Strategy Hong Kong Limited) introduced the basics of content marketing in this session. He shared a few tips on the creation of good social media content and performance optimisation based on his rich experience in working with B2B and B2C clients.

Watch the webinar recording now (in Cantonese)

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