Hong Kong’s flagship food and tea trade fairs have just delivered their strongest performance yet — and the results speak directly to global buyers, suppliers and exhibitors eyeing the Asian F&B market.
Food Expo PRO and the Hong Kong International Tea Fair, held alongside the concurrent Food Expo, Beauty & Wellness Expo and Home Delights Expo, drew some 20,000 buyers from 64 countries and regions and attracted a record 520,000-plus public visits in total. Per capita spending also continued to climb, reaching HK$1,685, underscoring the resilience of Hong Kong’s consumer market and robust demand for gourmet food, healthy living and quality home products.
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Food Expo PRO and Hong Kong International Tea Fair Open This Week with a Wellness Focus
Egg Products Supplier Taps Overseas Markets via HKTDC Sourcing
During Food Expo PRO, HKTDC spoke with a standout exhibitor using the hktdc.com Sourcing platform to promote its innovative products worldwide: Chinyi Eggs Technology Co., Ltd, a Taiwan-based egg products company with a highly integrated supply chain spanning egg production, processing and manufacturing, as well as logistics and distribution.
According to the company’s Manager, Miles Chen, the company is leveraging HKTDC’s extensive business network, industry expertise and international platform by participating in Food Expo PRO to accelerate its international market development and explore new opportunities in overseas markets, including Japan, Korea, Thailand and Vietnam. To date, it has already received meeting requests from buyers in the United Arab Emirates, Indonesia and Cambodia via Click2Match.
The company also values the credibility and year-round exposure provided by hktdc.com Sourcing. After uploading selected products, it received enquiries from buyers in South Africa and South Asia about egg yolk oil and eggshell powder — markets it had rarely reached before.
Chinese Tea Gains Traction with Tea Fair and hktdc.com Sourcing
Beijing Jiao Yu Gong Shang Technology Co., Ltd, which specialises in extraction and freeze-drying technologies that preserve the original flavour and quality of tea, exhibited at the Hong Kong International Tea Fair for the first time this year.
The company’s General Manager, Hua Shu, told HKTDC that it is gaining greater confidence in taking its brand global, and is exploring opportunities in Japan, Europe and other regions. Today, more than 70% of the company’s overseas market development efforts are supported through HKTDC’s platforms and services.
The company has been using hktdc.com Sourcing to connect with international buyers throughout the year, receiving enquiries from buyers in Thailand, the Philippines, Cambodia, Hong Kong, Australia and the UK.
Using Click2Match prior to the Tea Fair, the company connected with buyers from Thailand, Indonesia, Singapore, the Philippines, Malaysia and the Chinese Mainland, including four buyers from Japan. Its innovative tea formats and distinctive flavours also attracted strong interest from buyers from Poland and other European markets.
Maximising Global Business Opportunities
All featured exhibitors have leveraged the hktdc.com Sourcing platform to market their food and tea products cost-effectively. This proven approach enables companies to reach international buyers and maximise their competitive advantage in global F&B markets.
Ready to expand your company’s international reach? Join the hktdc.com Sourcing e-Marketplace today and connect with quality buyers worldwide.
EXHIBITION+ Digital Integration for Trade Fair Success
The Fairs’ success extends beyond physical exhibitions through EXHIBITION+, which features:
- Physical fair experience
- Click2Match smart business-matching technology
- Intelligence Hub online-to-offline seminars
- Integrated hktdc.com Sourcing platform access
Fairground Success Stories FAQ
How has hktdc.com Sourcing supported exhibitors?
- Aids exhibitors to attract buyers worldwide.
- Enables uploading of ESG and EU certificates to boost trust.
- Generates significant enquiries from across continents, and emerging markets.
- Contributes significant revenue.
How do trade fairs create business opportunities?
These events bring together global buyers, facilitate online-to-offline connections, and strengthen the reputation of Hong Kong as a premier trading and design hub. Exhibitors use fairs plus digital tools like hktdc.com Sourcing to expand markets cost-effectively.
How can companies join and promote their products?
Businesses interested in expanding globally can join the HKTDC e-Marketplace and participate in EXHIBITION+ to connect with quality buyers worldwide.
