Breaking into the vibrant ASEAN market presents massive opportunities—and unique challenges. For global exporters and brands, seamless and efficient customer communication can make the difference in a highly competitive space, especially as digital commerce and social media habits shape buyer preferences throughout Southeast Asia.
In September’s Digital Academy seminar, Omnichat Founder and CEO Alan Chan delivered actionable insights into leveraging AI-driven instant messaging for high-impact cross-border outreach, providing trade professionals with the tools needed to scale efficiently across the region.
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Instant Messaging Tools Offer Distinct Advantages
Alan pointed out that social media usage in Southeast Asia generally exceeds 90%. Instant messaging marketing is growing rapidly, with TikTok in particular showing explosive growth in the region: user growth is 55% year-on-year, and its advertising conversion rate is over three times higher than Instagram’s.
Alan also provided a detailed comparison of the three versions of WhatsApp—the personal version, WhatsApp Business, and WhatsApp Business API—including their advantages, limitations, and appropriate use cases. He further highlighted the localization advantages of LINE in the region.
To watch the complete recap video and learn more details, register at the Digital Academy website now!
About the Speaker
Alan Chan / Founder and CEO, Omnichat
A serial entrepreneur with over 20 years of experience in internet product technology development and extensive expertise in e-commerce ventures. He is leading the company to become the only firm in the APAC region that simultaneously holds both Meta Business Partner and LINE Biz-Solutions Tech Partner status, empowering brands seamlessly integrate messages across WhatsApp, Facebook, Instagram, and LINE. A graduate of the Hong Kong University of Science and Technology, Alan has held roles at globally renowned software and hardware technology companies, developing products for clients, including Fortune Global 500 enterprises.
Ready to accelerate your ASEAN growth? Join leading exporters and suppliers on hktdc.com Sourcing—register today for the latest tooling, training, and direct access to high-potential buyers across Southeast Asia.
