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You’ve probably heard a lot about Douyin live streaming marketing, but do you really know how to get started? Did you know that there is
Chinese social media platforms like Xiaohongshu (RED) have been developing rapidly in recent years. Many SMEs have been working hard to develop new customer sources,
A 5-minute video vs. 5 1-minute short clips – which works better to achieve online marketing success? How can SMEs interpret YouTube trends to uncover
Are you looking to source products from Mainland China and Asia for your e-commerce or online retail business? Do you want to master essential skills
Are you still using outdated online marketing methods? Are they becoming less effective? As times change, audience habits evolve, and online marketing strategies continue to
Negotiating with suppliers is more art than science, blending strategy, psychology, and mutual respect to forge agreements that benefit both parties. As a buyer, you
Xiaohongshu and Douyin are an inevitable route to enter the Mainland China market. Many small and medium-sized businesses (SMEs) have opened Chinese social media accounts
Going global from Hong Kong as a small and medium-sized enterprise (SME), you might think that you have to spend a lot of money and
“TikTok made me buy it!” With a massive user base of over 1 billion, the platform daily incubates and discovers a variety of hot picks.
Want to elevate your sourcing strategies and quality control frameworks? Explore alternative sourcing strategies with our latest webinar: “E-commerce Magic for Toy Retailers: Safety Standards
Entering 2024, will short videos that dominated content marketing remain popular? Can traditional texts and graphics still drive traffic and business? As generative AI grows
With billions of social media users in China, your business can expect an exponential growth if you can make a name for it! How to
