Explore Knowledge from Impressive Speaker Lineup
Are you looking to source products from Mainland China and Asia for your e-commerce or online retail business? Do you want to master essential skills
Are you still using outdated online marketing methods? Are they becoming less effective? As times change, audience habits evolve, and online marketing strategies continue to
Negotiating with suppliers is more art than science, blending strategy, psychology, and mutual respect to forge agreements that benefit both parties. As a buyer, you
Xiaohongshu and Douyin are an inevitable route to enter the Mainland China market. Many small and medium-sized businesses (SMEs) have opened Chinese social media accounts
Going global from Hong Kong as a small and medium-sized enterprise (SME), you might think that you have to spend a lot of money and
“TikTok made me buy it!” With a massive user base of over 1 billion, the platform daily incubates and discovers a variety of hot picks.
Want to elevate your sourcing strategies and quality control frameworks? Explore alternative sourcing strategies with our latest webinar: “E-commerce Magic for Toy Retailers: Safety Standards
Entering 2024, will short videos that dominated content marketing remain popular? Can traditional texts and graphics still drive traffic and business? As generative AI grows
With billions of social media users in China, your business can expect an exponential growth if you can make a name for it! How to
Ready to level up your sourcing game and stay ahead of the competition? With rising labour costs, geopolitical tensions, and travel restrictions in the past
With social media algorithms and customer preferences constantly changing, how to attract target customers, retain and nurture them as repeated customers? On the other hand,
In September’s Digital Academy seminar, Ben Lai, Director of the Hong Kong Small And Medium Enterprises Association, shared the latest trends in short video marketing
