Whether you’re a marketer for a global retail brand, a niche e-tailer, or a mobile app brand, there’s one challenge that nearly every marketing team
AI such as ChatGPT could eventually replace humans at work, as some might worry, but the truth is that they are simply tools that can
You’ve captured lead information and made the initial contact with your potential customers through a “cold email” successfully. After this comes the fun part, and there
As a social media platform for business professionals, LinkedIn has an extensive network of 0.93 billion members in over 200 countries and regions. Different from
Are paid social on Instagram indeed useful? The more IG followers, the better? How about adding a chunk of hashtags, will that help? For SMEs
Instagram (IG) Posts vs Stories are rivals of each other in terms of Usage Rates and Reach Rates. Surprising many, IG Posts’ Reach Rates are
As we enter the second half of 2023, AI has become the key of digital marketing with increasingly advanced text and graphic generation technology. Even
Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign’s performance through campaign measurement to
Today, green or eco-friendly products are everywhere as demand for them continues to grow, as revealed by McKinsey. In this article, we used social intelligence
In July 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely
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