Equip for the Digital Era and Stand Out in the Market
The Instagram algorithm is a complex system used to decide what content to show on users’ feeds. Its goal is to show users content they
Are you still using outdated online marketing methods? Are they becoming less effective? As times change, audience habits evolve, and online marketing strategies continue to
Instagram users upload millions of photos and videos to the platform each day – so how does Instagram choose what to show you? The secret lies
The social media scene in Australia evolves as people engage with and consume digital content differently. The need to captivate media within seconds has never
You may have been following and watching influencers on any social media site for the last couple of years. These influencers have somehow attained a
An Instagram carousel allows users to post up to 10 images or videos in a single post, which viewers can browse through by swiping side
Xiaohongshu and Douyin are an inevitable route to enter the Mainland China market. Many small and medium-sized businesses (SMEs) have opened Chinese social media accounts
Instagram Giveaway activities have been a popular method for increasing followers, as this type of post tends to generate more engagements (likes, comments, shares) compared
To kickstart digital marketing strategies that deliver results, you’ll need an effective plan that cuts through the noise, engages your audience effectively and wins their
Going global from Hong Kong as a small and medium-sized enterprise (SME), you might think that you have to spend a lot of money and
“TikTok made me buy it!” With a massive user base of over 1 billion, the platform daily incubates and discovers a variety of hot picks.
ROAS, or Return On Ad Spend, measures how well your marketing campaigns are running. After understanding the basics in Part 1, let’s talk deep into
