Equip for the Digital Era and Stand Out in the Market
Omnichannel marketing and multichannel marketing are great examples of terms whose definitions are becoming lost in the noise. Understanding the difference between the two will help
You’ve probably heard a lot about Douyin live streaming marketing, but do you really know how to get started? Did you know that there is
We are all familiar with benchmarking. It’s an important part of any marketing strategy. Understanding how your business compares to others in your industry can
Influencer marketing has become a cornerstone of social media strategies, despite audiences nowadays demanding more genuinely authentic content. When it comes to choosing the right
In today’s fast-paced, ever-evolving digital landscape, staying ahead of the curve is crucial for marketers worldwide. With billions of users engaging online and new technologies
Amid the rising popularity of “DeepSeek,” a cutting-edge artificial intelligence (AI) platform, Chinese companies are racing to highlight their AI advancements and applications. DeepSeek, which
Chinese social media platforms like Xiaohongshu (RED) have been developing rapidly in recent years. Many SMEs have been working hard to develop new customer sources,
Meta’s Facebook, Instagram, and Threads are the most discussed social media platforms for Hong Kong people – especially Threads, whose rapid growth everyone witnessed last
Towards 2025, marketers around the world are laying out their plans for the coming year. But with so much change and uncertainty in the air,
A 5-minute video vs. 5 1-minute short clips – which works better to achieve online marketing success? How can SMEs interpret YouTube trends to uncover
Marketing ROI helps assess whether your marketing efforts are working, what needs to change, and where to allocate budget. Here’s how to apply this important metric to
Gathering digital marketing expertise regarding the ever-changing social media world, we’ve put together some classic topics that basically summarize the points to note for businesses
