Under the current global health crisis, many businesses are heading online in response to the new market landscape caused by lockdowns and social distancing. Our recent webinar examined ways that businesses can better engage with online audiences.
Michael Lee (Head of Digital at PHD Media) explained how an omnichannel approach could help companies achieve brand consistency and unified messaging across online and offline channels. Successful application of this approach, which encompasses social media marketing, can ensure an optimised user experience and a more engaging journey for both existing and potential consumers.
Lenny Lee (Senior Marketing Manager at HKTDC) introduced HKTDC’s recent marketing campaign for the debut Spring Virtual Expo @ hktdc.com Sourcing, which comprised high-profile exposure on Hong Kong and global online and social media, content marketing on the newsbites.hktdc.com blog in addition to direct marketing and outreach activities, with the aim to engage with worldwide business communities and foster business connections during the peak sourcing season.
HKTDC has more webinars and workshops on the way! Covering topics from website design to content marketing and customer engagement, our webinars will help optimise your business strategies for success!
Watch the webinar recording now (in Cantonese).