Equip for the Digital Era and Stand Out in the Market
You’ve captured lead information and made the initial contact with your potential customers through a “cold email” successfully. After this comes the fun part, and there
As a social media platform for business professionals, LinkedIn has an extensive network of 0.93 billion members in over 200 countries and regions. Different from
Are paid social on Instagram indeed useful? The more IG followers, the better? How about adding a chunk of hashtags, will that help? For SMEs
Instagram (IG) Posts vs Stories are rivals of each other in terms of Usage Rates and Reach Rates. Surprising many, IG Posts’ Reach Rates are
As we enter the second half of 2023, AI has become the key of digital marketing with increasingly advanced text and graphic generation technology. Even
Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign’s performance through campaign measurement to
Today, green or eco-friendly products are everywhere as demand for them continues to grow, as revealed by McKinsey. In this article, we used social intelligence
In July 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely
New digital marketing trends keep emerging in Chinese Mainland with Xiaohongshu (“Little Red Book”) as the popular newbie competed by many businesses. To seize every
Leading social platform Meta has recorded a decline in revenue for three consecutive quarters since 2022, along with a slowdown in user growth. Recently, some
Social media has become quite the global sensation, giving brands more ways to grow their presence across borders. With the rise in Chinese social media,
China’s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the fashion and luxury goods