
Benchmarketing: 5 Steps to Transform Industry Data into Marketing Success
We are all familiar with benchmarking. It’s an important part of any marketing strategy. Understanding how your business compares to others in your industry can
Everyday Sourcing Tips to Meet Trading Needs

We are all familiar with benchmarking. It’s an important part of any marketing strategy. Understanding how your business compares to others in your industry can

Fashion isn’t just about looking good anymore; it’s about meaning, innovation, and responsibility. Enter 2025, a year that’s redefining what we wear and why we

Influencer marketing has become a cornerstone of social media strategies, despite audiences nowadays demanding more genuinely authentic content. When it comes to choosing the right

The Ecodesign for Sustainable Products Regulation (EU) 2024/1781, also known as the Green Deal, provides the framework for more sustainable and circular products. It is probably

The Hong Kong International Jewellery Show, along with the concurrent Hong Kong International Diamond, Gem & Pearl Show held from 2 to 8 March, are

Are you planning to attend InnoEX, the premier innovation and technology event organized by HKTDC? Are you busy with your travel and budget planning and

In today’s fast-paced, ever-evolving digital landscape, staying ahead of the curve is crucial for marketers worldwide. With billions of users engaging online and new technologies

Amid the rising popularity of “DeepSeek,” a cutting-edge artificial intelligence (AI) platform, Chinese companies are racing to highlight their AI advancements and applications. DeepSeek, which

When it comes to choosing the perfect piece of jewellery, the options can feel overwhelming. Whether you’re looking to add a glittering accessory to your

Hong Kong is an ideal place to start your entrepreneurial journey with its strategic location, world-class infrastructure, and business-friendly policies. Whether you’re a seasoned entrepreneur

Australia represents the world’s 11th-largest e-commerce market, offering significant growth potential for international sellers. While sharing similarities with other English-speaking markets, Australia’s unique geography and

Chinese social media platforms like Xiaohongshu (RED) have been developing rapidly in recent years. Many SMEs have been working hard to develop new customer sources,