Following the Olympic Games, global health awareness surges, reshaping the ways people keep fit and engage in sports activities. With the continuous innovation and application of digital technologies such as artificial intelligence, the intelligent fitness industry is stepping into a golden age, moving towards a more intelligent, personalized, and globalized direction.
“Fitness for All” has become a distinctive label of the new era. This trend has driven the rapid growth of the intelligent fitness industry, prompting companies to continuously research and innovate to meet the urgent needs of global consumers for efficient, convenient, and technologically advanced fitness experiences.
The Powerful Engine of Intelligent Fitness: Quality Productivity
“Quality Productivity”, the transformative concept first proposed in China last year (officially known as “new quality productive forces”), results from disruptive technological breakthroughs in various sectors. It is expected to accelerate the upgrading of sports and fitness industries, contributing to higher efficiency and quality of the productive workforce ultimately.
Smart Fitness - Hardware Sophistication
Fitness hardware will gradually be equipped with intelligent capabilities, including data tracking and analysis. For instance, smart dumbbells embedded with highly accurate sensors can measure user power output, motion trajectory, and repetition count; smart treadmills offer adjustments in speed, incline, etc., and can automatically adapt based on the user’s activity status and physical fitness level for a more comfortable workout experience. Incorporating interconnectivity, they support Bluetooth and Wi-Fi wireless connections, enabling seamless interaction with smartphones, smartwatches, and other devices for data synchronization and remote control.
Growing Global Demand for Smart Fitness
Juiced by technological advances, the market for smart fitness hardware continues to expand. Advanced wearable devices, a key segment of smart fitness equipment, are seeing growing demand. According to a Canalys report, global shipments of wearable wristbands are projected to increase by 5% in 2024, with a total volume of approximately 194 million units. Besides this, while light smart watches accounted for 48% of the market in the first quarter of 2024, with the annual shipping volume expected to reach 46%, full-featured smartwatches are anticipated to see a 4% annual growth rate in the second half of 2024.
Mirroring Success of Wearables
Apart from wearables, smart fitness mirrors, a rising star in fitness activities are steadily gaining popularity. These devices, together with other wearable devices and smart fitness equipment, create a connected fitness experience. iResearch consulting estimated that by 2025, the market value of smart fitness mirrors is expected to reach approximately RMB11.2 billion.
Smart Gyms In Demand
Smart Gyms are a new type of fitness centre that leverages “Internet + IoT + AI applications” to provide users with personalized fitness experiences. Data from Global Market Insights show that by 2027, the global market size for AI applications in the fitness industry is projected to reach US$18 billion, indicating that smart gyms are developing towards higher quality.
Society-wide fitness is encountering unprecedented development opportunities. The digitization of every aspect of the intelligent fitness industry has paved a fast track for small and medium-sized enterprises (SMEs) to innovate and grow. In the future, with continuous empowerments from new quality productivity, new business models and technological applications will be explored continuously, injecting more vitality and possibilities into the fitness industry.
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