The Instagram algorithm is a complex system used to decide what content to show on users’ feeds. Its goal is to show users content they will find most relevant and engaging. Understanding how it works is key to success for any marketing campaign.
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Maximizing IG Reach for Business
Instagram’s algorithm is crucial to determine the reach and visibility of your posts. Below are some effective strategies for businesses to increase your reach and generate high engagement (likes, comments, and shares):
- Create compelling content that resonates with your target audience
- Encourage engagement by asking questions, running contests or giveaways
- Respond to comments promptly
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IG Strategies for Individuals
How about the Instagram tricks for individuals like content creators, influencers (KOLs) and personal IG accounts? We’ve also got some tips for these groups:
For Creator Accounts
Creator accounts, commonly used by influencers and content creators, have a slightly different algorithm. This account type emphasizes content quality and authenticity. Tactics include:
- Create unique and engaging content that showcases your personal brand
- Collaborate with other creators
- Use relevant hashtags
- Post consistently to increase visibility
Learn More:
Influencer Marketing Fatigue is Happening: What Can Brands Do?
For Personal Accounts
Personal accounts, on the other hand, prioritize posts from friends and family. However, you can still optimize your reach by engaging with other users through likes, comments, and shares.
Start by building a genuine community by following and interacting with like-minded individuals. In addition, try the followings:
- Make use of features like Instagram Stories and Reels to diversify your content
- Research popular and relevant hashtags in your niche and incorporate them strategically into your posts
This article is originally published by Meltwater:
Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs, and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at meltwater.com.
