Using hashtags on social media gives you an easy way to get more eyes on your content. But choosing the right hashtags can also help you gain more followers. Once users start following you, they’ll see all your content regardless of the hashtags you use.
When you use hashtags, your content shows up alongside other content and accounts using those same hashtags. This helps you get in front of an audience who is interested in those hashtags and therefore is more likely to be interested in you.
There is an abundance of hashtags you can add to your social media posts, including branded hashtags you come up with yourself. But hashtags for followers are specifically for attracting new followers to your social profiles. These hashtags will help you grow your account better than general-use hashtags.
Hashtags are usually included at the end of your social media post. You can also include them as text in a sentence, like this: “We had a great time at the #B2BExpo.”
Keep in mind these do count toward character limits, so make sure you save room in your posts and choose your hashtags wisely.
Before we get into specific platforms, let’s look at some hashtags for followers that you can use no matter which social media network you’re on:
- #followers
- #follow
- #like
- #likes
- #likesforlikes
- #followforfollowback
- #followback
- #likeforfollow
You can use these hashtags by themselves or add a few of them to every post.
Instagram has a lot more leeway when it comes to adding hashtags to posts. You have ample space to fill your Instagram posts with keywords to make your content more searchable.
Some popular examples:
- #follow
- #followers
- #like
- #likes
- #followforfollowback
- #likeforfollow
- #followforfollow
- #instalike
- #likesforlikes
- #followme
- #picoftheday
- #following
- #instadaily
- #instagood
- #comment
- #commentforcomment
- #followher
- #followhim
- #followalways
- #followus
- #liketime
- #likeforlikeback
- #lfl
- #new
- #newpost
- #followtrick
- #f
- #share
- #l
- #followtrain
It’s best practice to use Instagram hashtags in “sets” rather than as standalone hashtags.
Twitter was the first social media network to introduce hashtags. The idea stemmed from the desire to show certain content to specific people or groups. When users click on the hashtag, they see content related to that hashtag.
Here are a few specific hashtags to use:
- #TBT (Throwback Thursday)
- #MondayMotivation
- #FridayFeeling
- #influencer
- #competition
You can also turn to industry-specific keywords to include in your posts. For instance, if you’re in the health and wellness space, you can include hashtags related to fitness, working out, supplements, or specific types of exercises like yoga.
Similar to Instagram and Twitter, TikTokers can add hashtags to your post or include them as comments.
Top TikTok hashtags:
- #fyp
- #follower
- #follow
- #like
- #likes
- #followback
- #f
- #followers
- #followme
- #following
- #followforfollow
- #followforfollowback
- #likesforlikes
- #likeforlike
- #likeforfollow
- #l
- #love
- #followall
- #followalways
- #me
- #followher
- #followhim
- #followus
- #followersinstagram
- #followerforfollower
- #followbackteam
You’ll notice that some of these hashtags are long-tail terms while others are single letters or words.
Facebook isn’t usually the first social media platform to come to mind when you think about hashtags. But the same hashtag technology you use on Instagram posts also applies to Facebook.
Some suggestions:
- #follow
- #followme
- #me
- #myself
- #picoftheday
- #picture
- #photos
- #memes
- #popular
- #trends
- #networking
- #live
For niche-specific purposes, think about your target audience and what they want to see.
Using the right YouTube hashtags signals to search algorithms what your content is about. You can use hashtags in your video title or within the description.
Some choices:
- #youtube
- #youtuber
- #subscribe
- #likeandsubscribe
- #like
- #community
- #love
- #youtubecommunity
As with other social media analytics, you can use your YouTube analytics to find trends.
Here are some quick best practices for your takeaway:
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Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs, and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at meltwater.com.
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