The Hong Kong International Lighting Fair (Autumn Edition) which concluded on 30 October, together with the concurrent Hong Kong International Outdoor and Tech Light Expo and Eco Expo Asia, attracted some 62,000 buyers from 141 countries and regions. This shows the fairs’ appeal as global hubs for the lighting and environmental industries, leveraging Hong Kong’s strengths as a trading centre and gateway to international markets.
Read More:
Emergency Lights Reach Global Buyers through EXHIBITION+
During the Lighting Fair, HKTDC interviewed key exhibitors who use our Sourcing platform to promote their innovative products globally. One standout participant is First Bright Int’l Ltd featuring emergency exit lights and fire emergency lighting fixtures. According to their Marketing Manager Rita Tao, through the Lighting Fair, the company connected with buyers from key target markets such as the United States, Canada, Germany, the United Kingdom, and Sweden, which is crucial to their globalization strategy. This year, a buyer from Saudi Arabia expressed interest in cooperation, and they anticipate developing orders worth approximately US$200,000.
In addition, the company also aims to expand into new markets such as Mexico, Argentina, and Saudi Arabia through the EXHIBITION+ hybrid model, where HKTDC provides us with an excellent platform to reach buyers in these emerging markets. They are also honored to be recognized as one of the most scanned exhibitors at the Fair, and they appreciate how Scan2Match has helped the company connect with more business opportunities.
LED Linear Lighting Draws Considerable Sample Orders
Another exhibitor showcasing strong growth is General Lighting Innovation Limited specializing in LED linear lighting products, covering components alongside finished products such as LED flexible light strips, LED neon light strips, and LED line lights.
According to Jay Wang, the company’s International Sales Manager, during the Fair, the company exchanged business cards with more than 80 potential buyers from the United States, the United Kingdom, Spain, Italy, Australia, and other regions for business discussions. Additionally, buyers from the United Kingdom, Italy, India, Mexico, and Thailand placed sample orders totaling nearly US$1,000. They anticipate these sample orders will ultimately generate at least US$96,000 in confirmed orders.
Neon Lighting Solutions Gain International Exposure with HKTDC Sourcing
The last exhibitor Shenzhen LED Home Opto-Electronics Company Limited which focuses on the development of mid-to-high-end neon lighting solutions, is actively developing new markets such as the Middle East and Russia, and considering establishing overseas factories in Thailand, Vietnam, and other locations.
The company’s CEO Zhen Zhang thinks the Lighting Fair offers excellent value for expanding their product and brand presence internationally. With hktdc.com Sourcing, the company also successfully received enquiries from buyers in various regions, including the United States, Germany, South Korea, and Indonesia.
Maximizing Global Business Opportunities
All featured exhibitors have leveraged the hktdc.com Sourcing platform to market their lighting products cost-effectively. This proven approach enables companies to reach international buyers and maximize their competitive advantages in the global electronic market.
If your company wants to expand its international reach, click here to join our e-Marketplace and connect with quality buyers worldwide.
EXHIBITION+ Digital Integration
The fairs’ success extends beyond physical exhibitions through EXHIBITION+, featuring:
- Physical fair experience
- Click2Match smart business-matching technology
- Intelligence Hub online-to-offline seminars
- Integrated hktdc.com Sourcing platform access
Fairground Success Stories FAQ
How has hktdc.com Sourcing supported exhibitors?
- Aided exhibitors to attract buyers worldwide.
- Enabled uploading of ESG and EU certificates to boost trust.
- Generated significant enquiries from across continents, and emerging markets.
- Contributed significant revenue.
How do trade fairs create business opportunities?
These events bring together global buyers, facilitate online-to-offline connections, and strengthen the reputation of Hong Kong as a premier trading and design hub. Exhibitors use fairs plus digital tools like hktdc.com Sourcing to expand markets cost-effectively.
How can companies join and promote their products?
Businesses interested in expanding globally can join the HKTDC e-Marketplace and participate in EXHIBITION+ to connect with quality buyers worldwide.
