Rising Strong: What’s Powering ASEAN’s Sports & Leisure Boom in 2025

The Sports & Leisure industry across ASEAN is gaining serious momentum—and savvy buyers are seizing the opportunity. From digital workouts to outdoor escapes and athleisure (comfortable, casual clothing designed for both exercise and everyday wear), demand is growing quickly. This isn’t just a passing trend—it’s a high-potential sourcing opportunity you don’t want to miss.

Table of content

Market Snapshot

What’s Trending—and Where

Why Buyers Choose hktdc.com Sourcing—And What They Often Ask

1. Can I trust the suppliers on hktdc.com Sourcing?

2. Will I find enough variety and competitive pricing?

What You Should Do Now

ASEAN’s Sports & Leisure market is projected to reach US$727.17 million in 2025
Expected to grow at 1.98% annually through 2029
Sports & Outdoor products are expanding even faster, with 4.4% CAGR through 2032
Sales are forecast to peak in Q3 and Q4 2025, driven by:
o Year-end wellness promotions
o Gift and holiday shopping
o Major events like the Southeast Asian Games (SEA Games) 2025, hosted by Thailand in December

What’s Trending—and Where

Market preferences vary across the region, but one thing’s clear—health, convenience, and style are shaping demand:

Vietnam: Leads online sales with 23.5% market share; top products include camping gear, bicycles, and home workout tools

Philippines: Holding 21.8%, demand is strong for affordable gear like yoga mats and resistance bands

Thailand: At 19.6%, the upcoming SEA Games 2025 is driving growth in sportswear and performance gear

Indonesia: With 18%, it’s a hotspot for athleisure, mobile fitness tech, and wellness accessories

Malaysia: At 11.8%, cycling tools and hybrid sportswear are top priorities

Singapore: While smaller at 5.3%, there’s strong demand for premium gadgets and sleek, urban activewear

Why Buyers Choose hktdc.com Sourcing—And What They Often Ask

Many ASEAN buyers start with one key question: how do I source smarter across borders?

That’s where hktdc.com Sourcing comes in.

1. Can I trust the suppliers on hktdc.com Sourcing?

Yes. Supplier company details are verified by Dun & Bradstreet, while certificates are authenticated by SGS Hong Kong Limited—giving you confidence in both product quality and corporate integrity. Suppliers with third-party accreditation appear higher in search results, helping buyers connect faster with trusted partners.

2. Will I find enough variety and competitive pricing?

Absolutely. Whether you’re sourcing smart fitness gear, outdoor equipment, or hybrid apparel, the platform offers a wide range of on-trend products to fit your needs. Explore over 400 pages of SPORTS SUPPLIES NOW.

What You Should Do Now

Discover what’s trending in your local market

Act now to catch the Q3 and Q4 demand wave

· Connect with verified suppliers on a trusted platform with 2,000,000+ global buyers and over 24 million business connections generated annually—ensuring quality, price, and connection reliability

Ready to lead the trend? SOURCE AND SEND ENQUIRIES NOW

Bonus for Suppliers: If you’re a supplier, you’ve just seen what products are trending—and where. Don’t wait. Join hktdc.com Sourcing today and let global buyers discover you.