The global wine and spirits industry is experiencing unprecedented innovation and transformation in 2025. For global buyers and suppliers, staying ahead means knowing the latest trends, consumer preferences, and market shifts. This year’s trends reflect a blend of tradition, technology, and sustainability. Let’s uncork what’s shaping the industry, with insights from leading sources.
1. Premiumization Continues: Consumer Willingness to Invest in Quality
Despite economic uncertainties, consumers are still willing to pay more for premium wines and spirits. According to the Grand View Research analysis, the global premium spirit market is expected to grow at a compound annual growth rate (CAGR) of 9.7% from 2024 to 2030. This is especially evident in categories like tequila, single malt Scotch, and craft gin.
2. Sustainable Sips: Eco-Conscious Choices Dominate
Sustainability is not just a buzzword — it’s a buying decision. Brands are investing in organic, biodynamic, and low-intervention wines, as well as lighter packaging and carbon-neutral distilleries. It is predicted that eco-credentials will become a prerequisite for listings, not a bonus.
3. No/Low Alcohol: Health-focused Alternatives Gain Momentum
The no/low alcohol segment is booming, with IWSR’s No- and Low-Alcohol Strategic Study 2024 forecasting the combined no/low-alcohol market to expand by +4% volume CAGR through 2028. Non-alcoholic spirits, dealcoholized wines, and RTDs (ready-to-drink) are now crafted with sophisticated flavor profiles, attracting health-conscious and younger consumers.
Learn More:
Alcoholic Beverages: Exploring New Varieties and Trends for 2025
4. Flavor Exploration: Innovation in Taste Profiles and Products
Consumers are more adventurous, seeking new grape varieties, indigenous spirits like baijiu and pisco, and hybrid products — think wine-in-a-can or barrel-aged cocktails. The Beverage Dynamics 2025 Forecast points to a surge in flavored whiskeys, botanical vodkas, and low-sugar liqueurs.
Expect to see a wider exploration of flavors, both nostalgic and novel, in 2025’s drinks.
Global Wine Market Overview
The wine market will remain competitive, with growth hinges on agility in addressing younger consumers’ values (sustainability, health, and convenience) and leveraging digital channels for direct engagement.
Adapt to these shifts, and you’ll be well-positioned in a dynamic, ever-evolving global market.
Gain deeper insights into wine industry developments by participating in the Hong Kong International Wine & Spirits Fair happening 6-8 November 2025 and rediscover stunning drink varieties with other wine lovers!
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Wine Fair FAQ
What Wine & Spirits Trends Should We Pay Attention to This Year?
Premium wines, sustainable wines, no/low alcohol options and innovative flavours are becoming popular for the drinks industry.
Why Attending the Wine & Spirits Fair?
By joining the wine fair physically, not only you can network with fellow industry professionals, but also explore quality drinks and gourmet foods firsthand.
