Top Trending Products at HKTDC Sourcing, backed by Google Trends

In our previous article, we have shared with you how to find trending products with the help of Google Trends and Mangools KWFinder. By maneuvering big data gathered by Google’s search engine, we identify trends and ensure we are investing in the right products for the best returns in the eCommerce business.

Now, in case you find that still too lengthy to read, or that you simply cannot wait to jump straight into starting your online business, here we have a list of best-selling products, all available straight from HKTDC Sourcing. Each product’s trend below is backed by data from Google Trends, product speciality, and its niche that will help you stand out among vast competitors.

If you are looking for product inspiration with pro tips and in-depth insights, you are in the right place. Let us take a look at our list of top trending products in 2021.

1. Yoga Mat

For decades, yoga may have been a long-time fitness sensation, especially given the rising popularity of meditative and breathing exercise as well as athleisure aesthetics. 

However, since the lockdowns during pandemic and closure of yoga studios, the demand for at-home yoga sessions and outdoor community workouts have risen at an unprecedented rate. This trend has been picked up by Google Trends as well:

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Google Trends have recorded a skyrocketing surge from February to May 2020.

As the graph suggests, yoga mat’s trend has always been around with small degrees of fluctuations, making it an all-time fitness essential. But the sharp surge in February 2020 matches timingly with the pandemic’s 1st wave. Since at-home and outdoor workouts have become the new norm, surely the product will still be in demand in the near future.

In terms of what types of yoga mats to sell, here we have a few niches to suggest:

Reversible Yoga Mat 

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Yoga mats with reversible design could be a good product idea.

Surely shoppers would search for safety and comfort through all movements with a reliable and all-round mat. With a stable and supportive TPE construction, an anti-slip yoga mat provides excellent traction and a perfect grip so users can focus on their holds and flows without worrying about slipping.

For a niche trending product in 2021, consider yoga mats with a reversible design; the heavy-duty and versatility helps support enthusiasts and newcomers alike. Having durable yet lightweight exercise yoga mats provide extra thick support, along with additional cushioning to your joints during any yoga or fitness routine.

Most importantly, it is well-designed to be placed and ready for use under the comforts of your own home. All it takes to start is rolling out and rolling it back up once you finish.

Yoga Mat (With Storage Bag) 

Top Trending Products at HKTDC Sourcing, backed by Google Trends
There is a growing trend of bringing your own mat and practicing yoga outdoors.

While yoga mat is a trending product for indoors workout, it does not stay exclusive to the comforts of your own home. Yoga also includes the benefit of an outdoors experience while connecting with a community. Gatherings of local communities for yoga amplifies the sense of safety and trust between one another.

Yoga mats can come with storage bags. This provides an extra niche to fulfil that experience of venturing outdoors, possibly with nature. It is also convenient to transport the yoga mat when heading for different places – between yoga studios, community gatherings or outdoor yoga. 

Individual yoga mats are quite heavy for transport, while options that provide portability can make it easy to carry around – eliminating the worries of being a hindrance on weight. Lightweight options with portable designs are definitely growing in popularity.

Customized Logo Printed Suede And Rubber Yoga Mat

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Yoga mats with a special finishing also makes a great niche.

While yoga mats are abundant and readily available in the market, the texture is one of the essential factors that shoppers consider when buying a yoga mat. Suede yoga mats stand out from regular yoga mats, making a great niche product.

Suede material offers a soft, smooth and light-weight experience that can feel good for many people. Not only that, but suede materials can handle sweaty practices. Don’t worry about slipping, as suede yoga mats provide a great grip, making it a great trending product to sell in 2021.

2. Exercise Bands 

With the growing trend of maintaining our health indoors or under our own home’s comforts, exercise bands are another recent trending item. Numbers also show it is growing in popularity:

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Search for exercise bands soared from February to May 2020.

Similar to yoga mats, the exercise band’s trend has long been around with an exponential rise tied to the pandemic. As the graph suggests, interest in exercise bands has always been around with moderate fluctuations. But the first wave of pandemic in February tied closely its sudden soar, scoring an unprecedented interest score 100. 

Though the curve has dipped since May, it would still go back up to its usual high. This product is bound to stay interesting. In particular, according to our HKTDC Sourcing suppliers these band types and sets made great sales in 2020:

Body Stretch Resistance Bands

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Handy body stretch bands have become household must-have since lockdown.

Having a handy body stretch resistance band with a unique ergonomic design helps provide comfort and through easily-adjustable tube lengths. Certain body-stretch resistance bands that consist of 3 rubber designs helps broaden the variety of exercises during anyone’s workout.

For an exercise band, having one for body stretch resistance is excellent for home-based strength training and is ideal for yoga and fitness classes. Not to mention, they are perfect for trimming your whole body muscle as it includes excellent versatility. The variety of these bands can strengthen, tone, shape, and rehab your muscles.

Mini Loop Resistance Bands Set of Four

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Mini bands are equally effective stay-home workout gears,

They are one of the well-known material types for exercise bands with latex materials to facilitate your resistance training. An elastic band such as latex provides flexibility, designed to improve sports performance, elevate fitness and increase strength. These heavy-duty bands add tension to joint exercises or even assistive pull-ups and clips. 

Resistance bands are very convenient due to their portability. It can help strengthen torn ligaments or muscles in places like the clinic, the gym, at home, or even on-the-go. This convenience makes it a trending product in 2021. 

Gym Exercise Fitness Fabric 3pcs Non-Slip Hip Resistance Bands Hip Booty

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Like resistance bands, hip bands have been bestsellers for many online stores, too.

Resistance bands are very convenient due to their portability. It can help strengthen torn ligaments or muscles in places like the clinic, the gym, home, or even on-the-go. 

These lighter and comfortable stretch resistance band loops set for everyone could become your favourite leg exercise accessory. Featuring a three tension level to support targeted lower body warm-ups, you can gradually increase the resistance to fit your needs. 

It supports a healthy hip function, and it is also an excellent warm-up tool before any exercise. Just like other exercise bands, this is also considered a versatile tool due to its availability to perform high-intensity functional training, strength training, cardio workouts and so-on forth. 

They serve as the perfect option for adding resistance when travelling since they take up very little space in the suitcase. Not to mention the fact that these exercise bands are also home-friendly!

3. Jigsaw Puzzle

Jigsaw puzzles have always been around, and for a good reason – many love this popular pastime for it relieves stress, kills time and creates something beautiful with a great sense of satisfaction upon completion.

In the past few years, the interest for jigsaw puzzles has been steady with occasional small spikes. But in Spring 2020, tying in timingly with the pandemic once again, the search volume soared acutely and reached the ceiling score 100. Today, the internet’s interest in this product still lies in the trend’s higher range.

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Jigsaw puzzle was an internet sensation last spring.

Puzzle Board (Wood Intelligence) 

Top Trending Products at HKTDC Sourcing, backed by Google Trends
For a twist on the classic jigsaw puzzle, try Wood Intelligence puzzle board for sensory stimulation.

The wood intelligence puzzle board is a unique jigsaw puzzle that requires a level of pattern recognition, colour recognition and problem-solving skills. While it comes in 40 assorted mysterious pieces, this helps stimulate a child’s sensory development towards color and shape. 

It’s a great distraction for children to spend their time on. Under the current situation of online classes, this would encourage them to lessen their screen time during break times – also making it a trending product in 2021. 

While coated in non-toxic paints for anyone’s peace of mind (especially for parents), they also contain high-quality timber. It makes the wooden intelligence puzzle last for years to come, being an excellent investment in the cognitive department. 

National Flag Jigsaw Puzzle

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Solving puzzles and learning flags at the same time could be a good combo.

The national flag jigsaw puzzle is a fun, colour-matching game that helps educate children globally. Recognising each country flags of different and diverse patterns also induces a great understanding of the world for younger kids. 

Children need to build their fundamentals on global knowledge at an early age. The current age we live in helps them catch up with the rapid globalisation we all face today. Hence, it is essential to provide them with a significant head-start at this level of pacing, where they can have fun while learning at the same time. 

When the puzzle is complete, kids can test their observation skills to find whether they are all well-connected. The storage box shows a completed version for some of these puzzles, and its compact size helps easily store the puzzles without taking up too much space.

Cartoon Animal Puzzle Toy Set Paper 100pcs Jigsaw Puzzle for Kids

Top Trending Products at HKTDC Sourcing, backed by Google Trends
For the environmentally conscious and advanced players, this puzzle set could be a great product.

An incredible level for advancers, the 100pcs jigsaw puzzle can be challenging for children to assemble while giving them the confidence to be ready for more advanced puzzles. With colourful eco-friendly packaging, they are guaranteed safe for both the children and the environment. 

With 100pcs in handbag storage of great value and keeping things fresh, the challenge helps youngsters exercise their minds. This puzzle involves a series of developing cognitive, fine motor, coordination and problem-solving abilities. Children playing with this also eliminates their time on computers, smartphones or tablets. 

4. Board Game

From party rooms, cafes to at-home gatherings, board games are a must-have for group entertainment and some brain-poking fun. In 2020, board games have also caught on public interest:

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Searches for board games made an unprecedented spike.

Board game’s Google Trends graph reflects an exceptionally steady pattern with seasonal highs and lows. What’s worth noting is the new high of interest board game attracted in 2020. This is very likely a result of lockdown and pandemic again, where everyone is looking for at-home entertainment. With or without pandemic, this is still an all-time promising product to sell.

Spelling Battle

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Spelling Battle is an award-winning favourite among children.

As the Creative Child Awards winner, a challenging board game that involves a fantasy setting plus creativity engaged to the next level. The fun with dragons and knights revolve around that one main element, which is to help stimulate language and spelling skills in a competitive environment. 

Through a co-operative game such as Spelling Battle, it also teaches the value of teamwork. This game encourages playing with your family & friends and is also an excellent opportunity to learn to take turns, share and help each other. 

Connect Four

Top Trending Products at HKTDC Sourcing, backed by Google Trends
The all-time classic is a fail-proof product idea.

Connect Four is a classic disc dropping fun game based on the colour rules between yellow and red. This game carries a strategic approach to taking turns and planning each movement rapidly and directly. 

The game only requires 2-players. It consists of taking alternate turns dropping one of their respective disc colours into any unified column. Then, anyone who manages to achieve a diagonal four in a row wins the game. 

This simple yet accessible game is for anyone of all ages. While it is popular among younger age groups, this game remains entertaining as it always was due to its straightforward nature and down-to-earth rules. It’s a great stress relief for anyone who would instead enjoy a game without the worries of complications. 

Bingo Game

Top Trending Products at HKTDC Sourcing, backed by Google Trends
Another classic, Bingo is most sought after as a great at-home lottery alternative.

Bingo is another classic board game, one of its kind that everyone across all ages would still play to this day. Accessible for everyone with easy-to-read texts on the game cards and straightforward rules. Rolling for each ball is the fun element of this game, as it heavily relies on chance and randomness. 

As a classic and fun party game, Bingo is one of those board games with high replay value. It means that you can be going through hours and hours of different Bingo rounds every time! Overall, the most important fun and satisfaction of it all is when you manage to score a win and yell, “BINGO” right across the room.


The examples above have proven that trends have much to do with our interest, curiosity and collective change of habitual shifts. These factors serve as great pointers for us to draw product inspiration. While 2020 may have been an exceptionally challenging year, our change in behaviors can still bring rise to new opportunities and businesses. 

We hope the promising products can provide you with optimistic projections for the year ahead!


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