Unleash Your Start-Up’s Potential With An Accelerator

Unleash Your Start-Up’s Potential With An Accelerator

For every successful start-up, many others are forgotten – perhaps they just weren’t innovative enough, or there wasn’t enough demand for their products / services. If you come up with a brilliant start-up idea, what can you do to ensure that it doesn’t slip through the cracks? Paul Orlando, a renowned incubator director and Adjunct Professor of Entrepreneurial Studies at the University of Southern California, believes accelerators could provide the missing link – here’s why:

“An idea is only feasible, and often times, fundable by investors if they sense a demand from consumers,” he explains. “Identifying that viability is what I see as the biggest benefit a start-up founder or co-founder can gain from being part of an accelerator – especially in a city like Hong Kong.”

2. Refining strategy

Although it may be easy for a new start-up to emulate the ideas or business model of a successful enterprise, accelerators can quickly determine whether such plans are applicable domestically. If not, they provide guidance on the necessary tweaks to become viable.

3. A unique perspective

As a start-up, it’s easy to become blindsided by an idea and fail to account for flaws that might have been obvious to a more experienced business. Mr. Orlando argues that by working with an accelerator, you receive “a fresh set of eyes and a proven and unique perspective.”

An accelerator does not necessarily guarantee success for your enterprise, but it does cull unnecessary risk. Check out HKTDC’s HK Start-up Society to see how an incubation scheme or an accelerator could help bring your business idea to life!


Share on whatsapp
Share on facebook
Share on twitter
Share on linkedin
Share on facebook