The Home InStyle and Fashion InStyle from 27-30 April brought together more than 30,000 buyers internationally. These two lifestyle trade fairs fostered cross-sector business opportunities, strengthened resilience and expanded market horizons among global traders.
Nursing Products Gaining Popularity at Home InStyle and hktdc.com Sourcing
During the Lifestyle Fairs, we spoke to several exhibitors who are using our Sourcing platform and are very keen to promote their signature products, one of which is Aloha Medical Limited specialising in the distribution of physiotherapy, rehabilitation, and nursing products. According to Sales Manager, King Chan, the hktdc.com Sourcing platform has brought Aloha Medical buyer enquiries that they rarely encounter at exhibitions. Some buyers who initially connected at exhibitions have also used the platform to place repeat orders for the company’s sports equipment.
Recently, they have received enquiries from the United States, Southeast Asia, Mainland China, and other countries, which supports their long-term development in overseas markets.
Knitting Product Manufacturer Attracted Significant Traffic Both Online and Offline
The second exhibitor that we spoke with was Deansenew Knitting Mfg Limited who recently transformed from a knitting product manufacturer into a hybrid enterprise encompassing e-commerce, manufacturing, and trading. Their business is primarily focused on the UK and European markets. They’ve been actively participating in Fashion InStyle for many years and became a supplier on the hktdc.com Sourcing platform in 2005.
The Company Director Leo Ip praised the HKTDC’s Fashion InStyle for its concentrated flow of people, stating that face-to-face interaction is beneficial for connecting with suitable clients. On the first day of the exhibition, they successfully connected with 5 high-quality clients from Mainland China. They believed that their booth, product display, and the Scan2Match onsite promotion could bring them more enquiries, making it easier to follow up after the exhibition.
Leo stated that the hktdc.com Sourcing platform has consistently brought traffic to the company. The number of enquiries from buyers in regions such as Türkiye, the United Arab Emirates, and the Middle East is constantly increasing. Recently, they’ve received orders from new clients in the UK, Spain, and Mainland China.
Fashion Accessories Won UAE Order at hktdc.com Sourcing
Lastly, we came across DongGuan HaoSen Metal Jewelry Ltd which sells fashion accessories, including bracelets, necklaces, brooches, and other ornaments. Their Company Manager Jasper Jiang told us that in addition to participating in physical exhibitions, the hktdc.com Sourcing platform also helps them expand their buyer base.
Recently, a wholesaler from the United Arab Emirates discovered the company through hktdc.com Sourcing and placed an order for 1,000 beaded bracelets. They also have received product enquiries from buyers in the United States, Australia, Spain, Thailand, Hong Kong, and Mainland China.
All the above exhibitors have been using hktdc.com Sourcing platform to market their homewares at an affordable price. It is a great way to reach out to international buyers to maximize business advantages.
The fair’s success extends beyond physical exhibitions through EXHIBITION+, featuring:
- Physical fair experience
- Click2Match smart business-matching
- Intelligence Hub online-to-offline seminars
- hktdc.com Sourcing platform integration
