The Food Expo PRO and the concurrent Hong Kong International Tea Fair, both of which concluded on 16 August, welcomed around 18,500 buyers from 64 countries and regions, highlighting Hong Kong’s significant role as a global food trade hub. At the fairs, food innovations and emerging technologies are meeting evolving market demands and unlocking new business opportunities for exhibitors.
Considerable Tea Sales From Globally Captured on hktdc.com Sourcing
During the International Tea Fair, HKTDC interviewed key exhibitors who use our Sourcing platform to promote their innovative products globally. One standout participant is Empire Teas (Pvt) Limited featuring assorted teabags and giftboxes. According to Sahampathy Dissanayake, General Manager of Marketing, the company exports more than 22,000 tonnes of tea annually to over 70 countries.
By listing their tea products on hktdc.com Sourcing, they have attracted enquiries from France, the UK, Australia, UAE, the US, Hong Kong and Mainland China. These leads have the potential to generate an additional US$100,000 to US$150,000 in order volume.
Chinese Teas Attract Numerous ASEAN Buyers Online and Offline
Another exhibitor showcasing strong growth was Shengtang Business Company Limited specializing in premium Chinese teas such as Tieguanyin, Pu’er Tea, and Da Hong Pao. Founder Jinny Hong praised the EXHIBITION+ model which drives offline enquiries for their popular products. Buyers from the Czech Republic, Indonesia, Thailand, and the Philippines have shown interest in their special-edition tea gift boxes and design-led packaging inspired by Chinese Dynasties.
In addition, by upgrading to Deluxe Package on hktdc.com Sourcing, the company has expanded online visibility and buyer reach, effectively attracting more international enquiries.
Japanese Mushrooms Access Global Markets via hktdc.com Sourcing
HKTDC also visited Towa Kanbutu Company Limited at Food Expo PRO which offers high-quality mushrooms, green tea powder and Japanese black rice. The company’s Sales & Marketing Department Chief Matsunaga Hayato told us they aim to deepen its presence in Hong Kong, and through Food Expo PRO, they have additionally engaged potential customers from Malaysia, India, and other regions.
The hktdc.com Sourcing platform has proven highly effective as the company has received enquiries from buyers from France, the United States, Mexico, Taiwan, and the Philippines, who have shown keen interest in their mushroom products. The EXHIBITION+ model also helped them maintain connections and nurture 30 potential leads.
Maximizing Global Business Opportunities
All featured exhibitors have leveraged the hktdc.com Sourcing platform to market their food and tea cost-effectively. This proven approach enables companies to reach international buyers and maximize their competitive advantages in the global food and beverage market.
If you want to promote your company products, click here to join our e-Marketplace and get connected with our community of quality buyers worldwide!
EXHIBITION+ Digital Integration
The fairs’ success extends beyond physical exhibitions through EXHIBITION+, featuring:
- Physical fair experience
- Click2Match smart business-matching technology
- Intelligence Hub online-to-offline seminars
- Integrated hktdc.com Sourcing platform access
