Brand building and dissemination become increasingly important in today’s fiercely competitive market environment. As an emotional and interactive bridge between companies and consumers, gifts undoubtedly
The Hong Kong Gifts & Premium Fair which wrapped up April fairs at the end of the month (April 30), together with the concurrent Hong
The gifts and premiums market is poised for notable growth in the coming years, driven by shifting consumer preferences and market demands. As we look
Stationery are not only for schoolkids, but also essential office supplies and household products. At the beginning of 2024, let’s start the year afresh with
The back-to-school season is around the corner, and for students and parents, it’s the busiest time of the year. If you’re a sourcing agent, buyer
As we continue to move towards a more digitalised lifestyle with increasing materialistic needs, online shopping and retail purchases have become an unmissable part of
A comprehensive survey was conducted among international buyers at the Hong Kong Toys & Games Fair, Hong Kong Baby Products Fair, and Hong Kong International
Originally published by ProductIP, this article is about the responsibilities related to the packaging of products sold in the European Union. Objectives The EU’s Packaging
Industry Features The packaging materials industry can be divided into consumer packaging and industrial packaging. The former refers to the packaging of goods sold to
The Latest Stationery Market Trends Selling stationery has become more than a seasonal, back‑to‑school business. The widespread use of computers, smartphones and tablets has increased
