Equip for the Digital Era and Stand Out in the Market
ROAS, or Return On Ad Spend, measures how well your marketing campaigns are running. After understanding the basics in Part 1, let’s talk deep into
A crucial metric called Conversion Rate Optimisation (CRO) helps the best-performing marketing teams know how to get the most leads out of existing traffic. A
As a business owner or marketer, you probably have heard of ROAS, or Return On Ad Spend. You’ve set aside your budget for advertising. But
Acquiring customers costs brands more than ever before, and those customers have never been as discerning and demanding of personalized experiences as they have today,
Influencer marketing still stands at the forefront in the marketing realm this year, with the power of influencers remains supreme. A significant 67% of marketers are
Entering 2024, will short videos that dominated content marketing remain popular? Can traditional texts and graphics still drive traffic and business? As generative AI grows
As 2024 begins, market digitally with our tips on crafting a modern marketing strategy using key customer acquisition and growth channels! Depending on if your
With evolving digital advertising, marketers are constantly seeking innovative ways to measure the effectiveness of their campaigns. As traditional metrics like click-through rates and impressions
As we come to 2024, it’s time to predict the developments of Meta, the parent company of leading social platforms such as Facebook, Instagram, and
In recent years, whether in Hong Kong or overseas, you may have noticed an increasing number of text-only posts with coloured backgrounds on Facebook timelines.
With billions of social media users in China, your business can expect an exponential growth if you can make a name for it! How to
Instagram’s algorithm and interface are constantly evolving, leading to the occasional phasing out of once-popular techniques. However, despite their decline in effectiveness, some outdated practices
