Equip for the Digital Era and Stand Out in the Market
With social media algorithms and customer preferences constantly changing, how to attract target customers, retain and nurture them as repeated customers? On the other hand,
Today’s customer could begin their journey with a brand at any touchpoint. They’ll expect the experience to be uniquely tailored to their individual wants and
In the modern digital space, brands struggle to get their message across to their target audience as genuinely as possible, which would naturally cause a
In September’s Digital Academy seminar, Ben Lai, Director of the Hong Kong Small And Medium Enterprises Association, shared the latest trends in short video marketing
Whether you’re a marketer for a global retail brand, a niche e-tailer, or a mobile app brand, there’s one challenge that nearly every marketing team
AI such as ChatGPT could eventually replace humans at work, as some might worry, but the truth is that they are simply tools that can
You’ve captured lead information and made the initial contact with your potential customers through a “cold email” successfully. After this comes the fun part, and there
As a social media platform for business professionals, LinkedIn has an extensive network of 0.93 billion members in over 200 countries and regions. Different from
Are paid social on Instagram indeed useful? The more IG followers, the better? How about adding a chunk of hashtags, will that help? For SMEs
Instagram (IG) Posts vs Stories are rivals of each other in terms of Usage Rates and Reach Rates. Surprising many, IG Posts’ Reach Rates are
As we enter the second half of 2023, AI has become the key of digital marketing with increasingly advanced text and graphic generation technology. Even
Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign’s performance through campaign measurement to
