
Social Media Campaign – How To Measure its Success in 5 Steps
Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign’s performance through campaign measurement to
Everyday Sourcing Tips to Meet Trading Needs

Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign’s performance through campaign measurement to

Whether you are a buyer or a supplier, knowing the jewellery market outlook and how your peers think are of utmost importance in setting your

If you’re thinking about how to manage product quality effectively, you may have come across the term ‘golden sample.’ A Golden Sample, also called an approval

Today, green or eco-friendly products are everywhere as demand for them continues to grow, as revealed by McKinsey. In this article, we used social intelligence

Originally published by ProductIP, this article aims to provide a summary of the points to note when trading with EU region suppliers. Importance of EU

In July 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely

New digital marketing trends keep emerging in Chinese Mainland with Xiaohongshu (“Little Red Book”) as the popular newbie competed by many businesses. To seize every

You’ve received enquiries and even Requests for Quotation (RFQ) from Buyers on our e-Marketplace… what’s next? How to secure new businesses while building good relations

Leading social platform Meta has recorded a decline in revenue for three consecutive quarters since 2022, along with a slowdown in user growth. Recently, some

Social media has become quite the global sensation, giving brands more ways to grow their presence across borders. With the rise in Chinese social media,

The International Healthcare Week kicked off yesterday with 2 flagship events, namely the HKTDC Hong Kong International Medical and Healthcare Fair, and the Asia Summit

China’s e-commerce industry projected to be worth RMB1.8 trillion by 2022, and a large chunk of this growth came from the fashion and luxury goods