With social media algorithms and customer preferences constantly changing, how to attract target customers, retain and nurture them as repeated customers? On the other hand, niche market may be the newbie for 2024 content marketing! Content creation riding on brand-building in the past may have to adjust as well.
In October’s Digital Academy Webinar, Jansen Lu, an independent digital marketing consultant, shared 2024 social media trends, algorithm changes, and new content creation mindset to help you explore new business.
Some Successful Content Marketing Examples
Jansen mentioned that many see social media as a marketing platform and upload product and service information regularly, but he believed the promotional flow is more sensible if it starts from converting “Strangers” into “Followers”, and finally “Customers”. The essence is getting people to know your brand through engaging contents and become followers, and then building trust to turn them into customers.
He illustrated with a few successful examples on social media, including a van company offering carriage services to Hong Kong athletes entering the Paris Olympic during their pre-event trainings. This social post creates strong linkage and solid assistance to the athletes, and most importantly exposed the company to large groups of potential customers with its positive act.
Despite winning public applause, Jansen stressed that the business gain may not be reflected immediately after a successful social post. Afterall it takes time to develop your social community.
For more practical examples on social content marketing, please watch the video recording below!
Watch the Webinar Recording Now (In Cantonese):
For more digital marketing insights, please register at the Digital Academy website to view!
About the Speaker
Jansen Lu / Independent Digital Marketing Consultant
Jansen started online marketing jobs as early as 1996 in an era lacking digital information and experience. He built online marketing strategies based on his practical experiences and set up Jan’s Tech Blog, one of the industry blogs of longest history, in 2000 to share his marketing insights.
Previously worked in several multinational advertising groups such as GroupM, Agenda, CMRS and the media as an online marketing department head, his work covered digital advertising, creative, data analysis and public relations. Jansen is also invited as a guest lecturer in different universities and organisations to teach on marketing skills.
Upcoming Seminar on Nov 29!
Want specific Social Media insights targeting the Chinese market? Mark your calendar for the next Digital Academy’s webinar: Million-Traffic Social Account Founder Presents: China Online Marketing Practical Class (in Cantonese only) happening on Nov 29, where Jones Ng, Founder of Chiwa Digital Media Capital Group will share some practical operations of China online marketing and skills from entry level to advanced, to boost conversions on Xiaohongshu and WeChat.
Meanwhile, don’t forget to visit hktdc.com Sourcing powered by AI to source your favourite items!
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