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Why E-Commerce Contribution Margin Is Important?
When you run an e-commerce store selling different product categories, the concept of Contribution Margin comes into play as to company resources allocation to enhance
Instagram Carousels in Marketing: 8 Tips
An Instagram carousel allows users to post up to 10 images or videos in a single post, which viewers can browse through by swiping side
HKTDC Webinar Recap: The Ultimate SME Guide to Operating Xiaohongshu and Douyin
Xiaohongshu and Douyin are an inevitable route to enter the Mainland China market. Many small and medium-sized businesses (SMEs) have opened Chinese social media accounts
Electronics Fair Survey Reiterates Optimism
The Spring Electronics Fair Survey which took place among 409 global buyers and 263 exhibitors in April 2024, unveiled a consistently positive sentiment within the
Snack Attack: Munching Through the Snacking Trends of 2024-2025
As we bite into the second half of 2024, the snack industry is on a mission to create new mouthwatering creations that strike a balance
Pet Products Reimagined: From Gourmet Treats to Joyful Experiences
The pet products industry, driven by evolving consumer preferences and economic shifts, has undergone significant changes in recent years. Traders now face distinct challenges in
Jewellery Industry Shines, HKTDC Survey Reveals
The Twin Jewellery Shows Survey, conducted among 893 buyers and 542 exhibitors in March 2024, displayed a general optimism of jewellery traders towards the industry
Instagram Giveaways to Increase Followers: 4 Ways
Instagram Giveaway activities have been a popular method for increasing followers, as this type of post tends to generate more engagements (likes, comments, shares) compared
