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10 Recommended Electronics Leading the Market
Electronics that catch customers’ eyes are often those which embrace the latest technologies and shine bright in the competitive market. Smart devices and computing products

Introducing UKCA Marking
UKCA stands for “UK Conformity Assessed” which is the British version of the European Union’s CE marking. Though not quality indicators or certification marks, UKCA

Maximizing Conversions: Effective Call to Action
A crucial metric called Conversion Rate Optimisation (CRO) helps the best-performing marketing teams know how to get the most leads out of existing traffic. A

What is ROAS and its Calculation
As a business owner or marketer, you probably have heard of ROAS, or Return On Ad Spend. You’ve set aside your budget for advertising. But

Customer Loyalty & Retention: Key Differences and Strategies
Acquiring customers costs brands more than ever before, and those customers have never been as discerning and demanding of personalized experiences as they have today,

Can ‘Green’ Product Claims Be Trusted?
Products with eco attributes let consumers make informed purchasing decisions aligned with environmental concerns. They also give businesses much needed pricing power. With so much

Jewellery Shows Exhibitors Co-Create Facets of Brilliance
The Hong Kong International Jewellery Show which closes today (March 4), together with the concurrent Hong Kong International Diamond, Gem & Pearl Show, gathered more

Will Smart Rings Reign Over Wearable Tech?
Smart rings, a new intelligent wearable device, encompasses features such as health monitoring, exercise tracking, message reminders, and NFC, etc. It is similar to smart