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Strategic Analysis: Douyin Content Marketing for Global Businesses
You’ve probably heard a lot about Douyin live streaming marketing, but do you really know how to get started? Did you know that there is
EU Regulatory Update: Food-Imitating Products to Avoid
To protect consumers at large, the EU Directive 87/357/EEC prohibits the marketing, import and manufacture of products that look like foodstuffs but that in fact should
Benchmarketing: 5 Steps to Transform Industry Data into Marketing Success
We are all familiar with benchmarking. It’s an important part of any marketing strategy. Understanding how your business compares to others in your industry can
Sustainable Chic: How Innovative Fashion Materials Redefine Trends
Fashion isn’t just about looking good anymore; it’s about meaning, innovation, and responsibility. Enter 2025, a year that’s redefining what we wear and why we
Global Homeware Trends 2025: The Definitive Sourcing Guide
The global homeware and interior design industry is transforming rapidly, driven by cultural shifts, technological advancements, and growing demand for sustainable living solutions. From the
Micro vs. Macro Influencer Marketing: 5 Key Factors to Maximize Your ROI in 2025
Influencer marketing has become a cornerstone of social media strategies, despite audiences nowadays demanding more genuinely authentic content. When it comes to choosing the right
EU’s Ecodesign for Sustainable Products Regulation (ESPR): A Complete Guide
The Ecodesign for Sustainable Products Regulation (EU) 2024/1781, also known as the Green Deal, provides the framework for more sustainable and circular products. It is probably
Jewellery Shows Exhibitors Dazzle: From Showcase to Success
The Hong Kong International Jewellery Show, along with the concurrent Hong Kong International Diamond, Gem & Pearl Show held from 2 to 8 March, are
