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How to Measure Share of Voice: PPC, SEO and Social Media
The internet has become a noisy place. Brands often wonder how much of their audience is hearing them. One way to find out is by measuring
PACKAGING – Who takes care of your duties?
Originally published by ProductIP, this article is about the responsibilities related to the packaging of products sold in the European Union. Objectives The EU’s Packaging
Latest EU & US Chemical Safety Updates for Toys
Chemical safety of toys has long been a concern of toy manufacturers. The reason is that toy manufacturing involves different raw materials and chemicals which
Welcome 2023 with an Amazing Toy Story for Your Customers!
Life would be dull without an entertaining element such as toys and games. In fact, toys and games are not only appealing to the youth
Understanding Toy Safety Regulations: EN 71 standard
Toys are a treasured part of childhood that help us learn and have fun. However, when manufacturers, importers, or distributors want to place a toy
HKTDC Webinar Recap: Blockchain in Supply Chain & Outlook 2023
With uncertain economic conditions, rising inflation, and global tensions, global supply chain disruption may linger for years. So how can we overcome it or mitigate
Middle East & African Markets in 2023: 3 Must-know Consumer Trends for Buyers
The Middle East and African markets are one of the more unknown territories for many business owners. Though these markets are easily overlooked, the region
Expert Says: Best Practices for Successful Sourcing from Mainland China
Further to our captioned webinar with sourcing expert Richard Laub earlier this year, we have sorted out some queries from the broad audience from locally
