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Social Media Campaign – How To Measure its Success in 5 Steps
Measuring your social media campaigns is the final phase before you start the process over. You need to track your campaign’s performance through campaign measurement to
International Jewellery Traders Grow in Confidence: HKTDC Survey
Whether you are a buyer or a supplier, knowing the jewellery market outlook and how your peers think are of utmost importance in setting your
What is a Golden Sample in Manufacturing, and Why are They Essential?
If you’re thinking about how to manage product quality effectively, you may have come across the term ‘golden sample.’ A Golden Sample, also called an approval
What Pet Goods are Increasingly Chased After?
Pets are always humans’ favourite companions which give pet owners much comfort and delight. Since pets cover a diverse category of products, it is interesting
What Brands Can Learn from a Year of “Green” Keyword Mentions
Today, green or eco-friendly products are everywhere as demand for them continues to grow, as revealed by McKinsey. In this article, we used social intelligence
Understand EU Declaration of Conformity (DoC)
Originally published by ProductIP, this article aims to provide a summary of the points to note when trading with EU region suppliers. Importance of EU
Packaging Trends 23-24: Pack Your Way to Success
As we continue to move towards a more digitalised lifestyle with increasing materialistic needs, online shopping and retail purchases have become an unmissable part of
Third-Party Cookies Are Going Away – What’s a Marketer To Do?
In July 2022, Google made a big splash by announcing that they’d be phasing out cookies by the summer of 2023. For marketers who rely