What Brands Can Learn from a Year of “Green” Keyword Mentions

Today, green or eco-friendly products are everywhere as demand for them continues to grow, as revealed by McKinsey. In this article, we used social intelligence tools to learn more about how consumers have been talking about “green” products over the past year. 

From April 1, 2022 through March 31, 2023, there were 31.3 million social media mentions of “green” product-related keywords — including “sustainable”, “compostable”, “eco-friendly”, and “zero-waste”. That represents a 356% increase compared to the previous 12 months.

Earth Day 2022 was understandably the top day for mentions of “green” keywords.

Top Hashtag: #Sustainable

#Sustainable was the top hashtag in the global eco-friendly conversation. It was followed by #savesoil, which refers to the global movement to fight soil degradation.

Other top hashtags included #organic, #ecofriendly, and #plantbased.

Green Keyword Takeaways

We observed from social media that consumers look to one another to discover effective “green” products online. It is therefore important to master the right keywords and tags for social media exposure and subsequent conversions.

This article is originally published by Meltwater:

Meltwater provides social and media intelligence. By examining millions of posts each day from social media platforms, blogs, and news sites, Meltwater helps companies make better, more informed decisions based on insight from the outside. Learn more at