The global jewellery market is expanding rapidly, influenced by changing consumer perceptions, increasing purchasing power, and the popularity of branded and luxury jewellery. Buyers are looking for both high-end investment pieces and accessible, expressive jewellery for everyday wear.
As we enter 2026, the jewellery industry is undergoing a bold transformation, with trends reflecting advances in technology, sustainability, and personal expression. This year, the revenue in the jewellery market worldwide is projected to reach a staggering US$391.28 billion, representing a significant avenue for global traders. (Statista, 2025)
Here’s what global buyers and suppliers need to know to stay ahead.
1. Branded Jewellery Shaping the Industry
Branded jewellery is gaining share as consumers look for trust, resale value, and consistent quality from recognizable names. Luxury fashion houses such as Gucci, Louis Vuitton, and Hermès are rapidly expanding fine jewellery lines, seeking higher margins and stronger customer loyalty in this segment.
2. Bold Color Palettes & Unconventional Gems
There’s a tendency towards colored diamonds and gemstones: Traditional white diamonds are being joined by champagne, dusty pink, grey, and golden-hued diamonds, reflecting a desire for unique pieces that feel meaningful, versatile and carry warmth and character, as observed by SpringLee Jewels.
Vivid and playful gemstones in unexpected color pairings, organic forms, and mood-enhancing pastel shades are also unveiled in the latest collections at global jewellery fairs.
3. Hard Gold & Cultural Jewellery
Hard gold and cultural jewellery remain core demand drivers in Asia and the Middle East, where gold jewellery functions as adornment, status symbol, and long-term store of value. In Asia-Pacific, gold jewellery accounted for over half of jewellery material share in 2025 according to Grand View Research, underlining the strength of this segment going into 2026.
In markets such as India and the Middle East, gold jewellery is closely tied to weddings, festivals, and family gifting, and demand is supported by rising incomes and strong cultural preference for 22–24 karat gold.
4. Heritage, Nature & Personal Stories from Designer Jewellery
Classic jewellery is now reimagined with traditional motifs, such as pearls or heritage symbols, reinvented with modern twists, bridging generational style. Examples include nature-inspired and personalized jewellery: Earthy textures, calming, meditative forms, and a focus on customization—birthstones, engraving, bespoke settings and shapes from floral to marine themes—cater to buyers seeking meaningful, personal adornments.
Young designer jewellery taps into the growing desire for individuality, story-driven brands, and niche aesthetics—especially among Millennials and Gen Z. Research on Gen Z jewellery buyers shows they favor brands that allow them to build a modular “jewellery wardrobe” with stackable, customizable pieces and are drawn to independent labels, collabs, and limited editions that feel personal and original. These consumers often prefer unique or small‐batch designs over mass-produced “logo” pieces, prioritizing self‐expression and authenticity.
5. Pearls Reimagined
Modern, Organic Pearls are becoming mainstream: Pearls go from classic strands to bold, irregular shapes, and are often paired with other gems, metals, or unconventional materials for an updated, artistic look. This trend appeals equally to men and women according to BriteCo.
6. Sustainability & Ethical Sourcing
With Lab-Grown and Synthetic Gems gaining popularity in recent years, lab-created diamonds, rubies, emeralds, and sapphires gain mainstream prominence for their ethical sourcing, reduced ecological impact, and affordability, meeting the demands of climate-conscious consumers.
Read More:
In Love with Sparkles: 2025 Jewellery Trends
Suppliers and manufacturers are expected to offer traceable, recycled materials and adhere to international standards for fair labor and eco-packaging to build global trust.
Explore the Global Jewellery Market & Buyer Dynamics
Jewellery in 2026 is driven by the desire for personal expression, responsible sourcing, and technical innovation. Buyers and suppliers must adapt to the demand for ethical, customizable, and tech-forward pieces while embracing playful color palettes and experimental forms. Those who invest in creativity, transparency, and sustainability will set the pace for the global industry.
Be part of the jewellery game by visiting the Hong Kong International Jewellery Show from 4 to 8 March 2026. Secure your buyer pass and discover these trends first‑hand on the show floor!
Click the following banner to grab your entry pass to the world of treasures:
Buyers can also pre‑source branded and designer collections now on hktdc.com Sourcing, then meet shortlisted suppliers at the Jewellery Show.
Look for equally attractive jewellery pieces on our e-Marketplace too:
Jewellery Shows FAQ
What jewellery styles will be popular in 2026?
Pearls will remain trendy but in more organic, misshapen forms paired with various gemstones and metals. Chunky gold chains, bold earrings, and stacked bracelets are popular, alongside nature-inspired motifs like leaves and marine themes.
Are lab-grown gemstones still a major trend for 2026?
Yes, lab-grown diamonds and colored gemstones increase in popularity due to their ethical sourcing, lower environmental impact, and affordability, aligning with climate-conscious consumer demand.
What are the key buying behaviors in the global jewellery market?
Branded jewellery dominates sales, with consumers valuing recognized names for self-expression. Fast fashion jewellery grows due to quick trend adoption.
