Equip for the Digital Era and Stand Out in the Market
As 2024 begins, market digitally with our tips on crafting a modern marketing strategy using key customer acquisition and growth channels! Depending on if your
With evolving digital advertising, marketers are constantly seeking innovative ways to measure the effectiveness of their campaigns. As traditional metrics like click-through rates and impressions
As we come to 2024, it’s time to predict the developments of Meta, the parent company of leading social platforms such as Facebook, Instagram, and
In recent years, whether in Hong Kong or overseas, you may have noticed an increasing number of text-only posts with coloured backgrounds on Facebook timelines.
With billions of social media users in China, your business can expect an exponential growth if you can make a name for it! How to
Instagram’s algorithm and interface are constantly evolving, leading to the occasional phasing out of once-popular techniques. However, despite their decline in effectiveness, some outdated practices
With social media algorithms and customer preferences constantly changing, how to attract target customers, retain and nurture them as repeated customers? On the other hand,
Today’s customer could begin their journey with a brand at any touchpoint. They’ll expect the experience to be uniquely tailored to their individual wants and
In the modern digital space, brands struggle to get their message across to their target audience as genuinely as possible, which would naturally cause a
In September’s Digital Academy seminar, Ben Lai, Director of the Hong Kong Small And Medium Enterprises Association, shared the latest trends in short video marketing
Whether you’re a marketer for a global retail brand, a niche e-tailer, or a mobile app brand, there’s one challenge that nearly every marketing team
AI such as ChatGPT could eventually replace humans at work, as some might worry, but the truth is that they are simply tools that can
