The Food Expo PRO happening over this week (Aug 15 – 17), along with the concurrent Hong Kong International Tea Fair that focuses on global tea varieties, host around 1,860 exhibitors from 30 countries and regions. The trade fairs, together with their B2C counterpart Food Expo which is open to the public, promise to offer a delightful experience for all.
Learn More:
Food Expo PRO cum International Tea Fair – A Delectable Exploration
Watch the Fair Recap Video Now!
Tea Fair Connects Exhibitor with Buyers from Diverse Countries
During the Expo, NewsBites talked to several exhibitors who are exploring our Sourcing platform and very keen to promote their signature products, one of which is Guangxi Minghui Tea Co., Ltd. featuring jasmine tea and green tea from Guangxi and Yunnan. According to their Manager Ms. Ava Luo, they are competent in product development but need to explore more sales channels for launching to global markets.
At the Tea Fair, the company met with a number of professional Turkish, Singaporean, Malaysian and Japanese buyers, and they felt this year’s fair has exceptional ambience for business development. They also found hktdc.com Sourcing useful as a platform for showcasing their products internationally. On top of that, some Filipino visitors utilized the Scan2Match function at the exhibition booth for further connection online, which Ava believed is a good start.
Local Food Brand Eyes Global & Local Markets
Another exhibitor that we spoke with was Chaaya Group HK Limited that features processed seafood for exports to mainly North America. The company’s Sales & Marketing Manager Ms. Jenny Lau mentioned this is the first time the company exhibiting at the Food Expo, and as a local food brand with a decade’s history, they look to increase brand exposure locally as well as expand the US, Canadian and Australian markets.
The company has been utilizing hktdc.com Sourcing to get in touch with potential UK, Middle East and African buyers online, and they will keep exploring the Click2Match function to close the deals, mostly from overseas supermarkets which target foreign Chinese customers.
Coconut Foods Well Received by Customers
The third exhibitor NewsBites came across was Hainan Chunguang Foodstuff Co Ltd which sells coconut products and has joined our Expo for the second time. Their Overseas Trade Department Manager Ms. May Zhang told us the Expo customers, especially those from India and South Africa, like their products very much. The company is gradually updating their product portfolio on hktdc.com Sourcing to increase online exposure, and they are optimistic about the future sales.
All the above exhibitors have started using hktdc.com Sourcing platform to market their delicacies at an affordable price. It is a great way to reach out to international buyers to maximize business advantages.
After the Fair, you can continue exploring different food and beverage products via EXHIBITION+. It comprises four key exhibition elements, including the physical fair, the smart business-matching platform Click2Match, online-to-offline seminars under the Intelligence Hub and the hktdc.com Sourcing platform, extending face-to-face interactions from physical exhibitions to an online smart business-matching platform to help enterprises connect with business partners proactively.
