HKTDC Webinar Recap: LinkedIn Director Presents: A Strategic Guide to SME Online Promotion

As a social media platform for business professionals, LinkedIn has an extensive network of 0.93 billion members in over 200 countries and regions. Different from other social media, LinkedIn offers customised functions specially for commercial needs, which SMEs should not ignore.

In August’s Digital Academy seminar, Joyce WuLinkedIn Marketing Solutions Enterprise Account Director, shared SME-specific LinkedIn techniques on site, such as how to make good use of this professional social platform to grasp market trends, expand their network and look for new opportunities. Meanwhile, HKTDC colleagues also introduced EXHIBITION+, an integrated exhibition model launched last year that brings benefits of both online and offline, creating synergy to help you with promotions and new business even after the physical fairs/exhibitions. Over 100 attendees networked with one another after Joyce’s sharing.

A full house of happy audience posing with Joyce and the hosts!
Joyce presenting to a large crowd of attendees.

Joyce talked about creating a professional LinkedIn company page from scratch, and ways to maximise reach and exposure. Only complete and active company pages will likely appear in search results. 

There are 6 basic elements that should not be missed in a company page, including Logo, Industry, Company Description, Organization Type, Location (city + country), and Website URL. The Company Description is especially important to point out your company’s mission and vision, business objectives and products, and should not be left blank.

Make Good Use of Call to Action (CTA) Buttons & Visuals

CTA examples include “Learn More”, “Invite” etc. and site admin can check the performance at the backend. There are also free analytics such as traffic, reach and visitors’ demographics in the company LinkedIn dashboard.

Apart from the Company Page, Joyce also discussed successful tips for building an attractive personal profile, which is very relevant to senior management’s reputation and visibility online.

Watch the Webinar Recording Now (In Cantonese):​

For more digital marketing insights, please register at the Digital Academy website to view!

About the Speaker

Picture of Joyce Wu / LinkedIn Marketing Solutions Enterprise Account Director

Joyce Wu / LinkedIn Marketing Solutions Enterprise Account Director

Joyce Wu is a seasoned digital marketer with over 15 years of professional experience in marketing and B2B consultation. Currently serving as the Enterprise Account Director at LinkedIn Marketing Solutions, she oversees key verticals such as technology, public sector, and education. Prior to this, she led teams for property, technology, and education at South China Morning Post (SCMP). With a Bachelor's Degree in Business and Finance, and a Master's Degree in Insurance, Joyce understands the importance of data analytics in decision-making. Her expertise in marketing strategy and data-driven solutions has helped businesses achieve success and growth.

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